I’ve really enjoyed writing for Central Desktop this year; they always set interesting briefs and have an open attitude to different approaches. Last year I was lucky enough to have one of the top five most popular articles on the site, with Eight tips on successful adoption of collaboration solutions coming in at number 4.
Well, the 2013 results are now in and I’m very pleased to say that this year I’ve gone one better, with the third most popular post of the year. CMO vs. CIO? The future of marketing + IT was published back in February and was featured on the main page of the Central Desktop site for a few weeks, which definitely helped. The article looks at how the two roles are coming closer together, with technology playing a much bigger part in the marketing mix. Here’s an extract:
Just a few years ago, asking the question whether the CIO and CMO roles were merging would have been madness. They couldn’t have been further apart. The CMO was a key part of a company’s leadership team, driving performance and changing the course of the organization, while in most cases the CIO didn’t even have a seat at the table.
That’s no longer the case – or, at least, that’s what we’ve been led to believe. If you believe Gartner’s January 2012 report entitled “By 2017 the CMO will Spend More on IT Than the CIO” and IBM’s annual CIO surveys, it would seem these two roles are on a collision course. Is it true?
It’s great to be able to write an article that people value, so I was pleasantly surprised to also feature on the Lifetime Achievement list (for articles from previous years that have been read most times in 2013). Why you should keep IT off your cloud made the case for including IT in the decision making process for cloud systems, even though it might seem that they don’t need to be involved. It got a great reaction from commentators, in IT and beyond.
Cloud systems – the perfect opportunity to take control of your processes and practices. A system that can boost your productivity and that you can mold to your exact requirements, all without the interference of IT. No infrastructure requirements, no development, no overcomplicated business analysis and project management – just the appointment of a vendor who can take away the pain and make things happen.
Or is it?
If you just read the headlines and looked no further, you would think that IT was to blame for most of the more public IT failures. The term IT has become synonymous with the department that shares its name, and as a result it has a terrible reputation: one that is based in misconceptions and stereotypes. Here are four reasons why you should break out of this fallacy and involve IT when implementing cloud solutions.
I look forward to writing more next year, but in the meantime, if you want to see more of the top articles from 2013, you can see them at Central Desktop.