Like the Hulk, or to be precise, like Bruce Banner, I’ve been trying to keep my alter-ego under wraps for the last couple of months. Unfortunately the pressure was too great and after an internal struggle full of tension and pulling silly faces, he escaped.
THE HONEY BADGER HAS RETURNED!
You can catch up on the damage he did to other people’s landing pages over at Unbounce, but don’t say I didn’t warn you if you find it distressing. This time the landing pages are focussed on cloud services:
Cloud Services are seen as a way to introduce technology into an organization simply and easily, without the need to get bogged down with IT processes and procedures. That may be an over-simplification, but the audience for these services cannot be assumed to be technical, so the approach taken with landing pages has to reflect this. Jargon is out, features are in, and there should be a focus on simplicity. It’s also imperative to build confidence quickly, creating trust in the solution with the audience.
In this article we’ll look at cloud services offering everything from file sharing through to innovation, and see whether they make the right first impression with their landing pages.
Even for those familiar with landing page design it’s worth checking up on the latest trends in design, but just in case you don’t fancy the article, here’s Hulk doing what he does best in The Avengers (2012).
My latest article for Unbounce – 8 Small Business Landing Pages Critiqued for Conversion – is now online at the Unbounce blog.
As always, you can read the article at Unbounce, but here’s an extract:
In the United States small business accounts for 44% of GDP and employs 60 million people. In the United Kingdom, small businesses are responsible for 60% of private sector jobs.
That’s a lot of money and a lot of jobs. It’s also a big market place. In this article we’ll be looking at landing pages that are focused on selling to small businesses and asking one thing: do they cut the mustard?
Despite their importance to the economies of the US and UK and their combined buying power, selling to small businesses requires a particular approach: one based around value, not scale, and focused on ease-of-use, not enterprise features. Lined up below are eight landing pages from big and small organizations; let’s see how they get on.
This week it’s A/B testing week over at Unbounce. My contribution to the series of articles is 12 Surprising A/B Test Results to Stop You Making Assumptions.
It’s easy to think that your landing page is going to work just because you’ve followed best practice examples – but that isn’t always the case. Sometimes it’s the unexpected combinations and designs that make the biggest impact. In this article I look at some examples that don’t follow convention, as well as some that do.
You can catch the rest of the articles from A/B testing week at http://unbounce.com/a-b-testing/.
Just a quick post to say that my latest article for Unbounce – 15 Landing Pages That Couldn’t Sell Honey to a Honey Badger – is now online at the Unbounce blog.
It seems I have a reputation for telling it as it is, hence the eponymous Honey Badger of the title and the Tweets that went out today to promote the article:
And the editor’s intro:
With that, I’ll hand you over to James Gardner (no relation), who’ll walk you through 15 pages, an overview of their customers and what’s good and bad about them, some might get a little bloody, but there’s gold in there too, he makes a lot of sense and has some great advice, so pay attention.
I’m really quite pleasant in person, but I guess you can be who you want to be on the internet! I guess #iamthehoneybadger isn’t a bad reputation to have. Thanks Oli!
Here’s an extract, you can read the rest at Unbounce.
If there’s one thing a business wants from its landing pages, it’s conversions.
In this article we’ll look at 15 landing pages and critique them for conversion; looking at the good, the bad, and the indifferent. The key to driving a high conversion rate lies in understanding your audience, which is why I’ll dig into the types of customers they’re serving. If you do that, then at least you’ve given yourself the best possible chance. So who’s up first? Oh look! Adobe…
Although the name on the post might not be mine, Unbounce published a second article on the 9th March – “The Cosmo Guide to Landing Pages and QR codes – with Infographic”. The article, which was originally written with less of a focus on QR codes and more on multi-channel landing page traffic drivers, was originally titled “Landing Pages: the unforgivable sin” and as an interesting example of the editorial process I’ll publish the original article here shortly.
The idea behind the article was to highlight the different ways in which a landing page could be reached, given that an increasing percentage of web traffic is through mobile devices such as smartphones and tablets. The gimmick to get the reader engaged was to use a magazine-style quiz (did you get mainly A’s, B’s or C’s). I’ll leave it to you to decide whether it works or not.
Just a quick post to say that my latest article for Unbounce – 20 Landing Page Designs Get Picked Apart & Analyzed for Conversion – is now online at the Unbounce blog.
The Unbounce blog has a great selection of articles about online marketing and is well worth checking out. They also have a Twitter feed at @unbounce.