Unfollowing those who don’t follow back? You just don’t get it…

“You follow me and I’ll follow you back”

What a load of rubbish.

People on Twitter who say that in their bio – or in their tweets – really don’t get it. Tit-for-tat following adds no value to you or to the social web. It tells us nothing about you, apart from the fact that you want to be liked – a lot. And mostly by people you don’t really know.

Follow Friends Back - Twitter Profile

I don’t think I’d want them to follow me back…

Opportunity

What an opportunity we have with the social web. By finding like-minded individuals, and sometime not-like-minded individuals, with whom to interact, we can become informed and enriched. And used appropriately (there’s a loaded word, but I’m choosing to be optimistic) by businesses, we can also discover things that we might not have otherwise found, from new bands to new books to new services.

How will these things work if we are connected to anyone and everyone? We’ll never find anything or know anything. We’ll see nothing but a blur of status updates and useless ephemera whizzing past our eyes. It would be unsustainable and complete insanity.

We few, we happy few…

I’m proud to only follow 227 people on Twitter. I’m only going to add someone new if they add something to my life; through quality content or simply quality content curation. And sometimes I’m going to remove some of them. It’s nothing personal, they just don’t fit in with what I’m looking for anymore.

I’d expect nothing more the other way around.

Back in 2009, GigaOm produced an article asking why people didn’t follow back. There were lots of reasons – you can read them here – but here’s a clue: if people aren’t following you, even though you follow them, it’s probably because you’re not sharing anything that appeals to them. Let’s stop chasing followers and be proud of the followers we do have, and hopefully share content that will keep them following us.

So, thank you to those 227 people I follow. And thank you to the next 227, whenever you come around. And for those that don’t follow back: it’s okay, I forgive you…

People who I follow, but who don't follow me back

I follow all of these people, but they don’t follow me back. That’s okay.

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The album that saved my (musical) life

Pixies - Bossanova album coverThis is a post about the Pixies.

It’s August 1990 and my life is about to change. I’d like to say that someone had passed me a copy of the seminal album, Doolittle, with its dark, jagged lyrics, but they hadn’t. The album I had heard was the smoother and less predatory Bossanova, and from that day on my musical taste changed irrevocably. A large part of my existing music collection never got played again.

I’m sure we all have an epiphany of a similar nature at some time in our lives, I’m glad mine was musical. That was over 20 years ago, but here I am still listening to the Pixies.

Why are you telling me this?

I’m sure that’s the question you’re asking. Twenty years is a long time, especially in technology. The internet – as we know it – didn’t even exist in 1990. So you might think that a group like the Pixies are no longer relevant.

But it’s not the case, and I, for one, am glad.

The Pixies, or just Pixies (no The) to be exact, have embraced digital media as part of their touring comeback. They’ve grasped the essential nature of the social web to create an online community that is both forward-looking (new fans) and reminiscing happily (old fans like me), successfully spanning the generation gap.

They’ve done this by:

1. Creating a multi-platform web presence

Each platform has its own strength and weaknesses. The Pixies are harnessing this by creating a central hub (pixiesmusic.com) surrounded by a mobile app (iPhone and Android), a Facebook page and a Twitter account. The Twitter account is mainly push messaging, the Facebook page is for discussion, the mobile app pulls the web presence onto mobile devices (including streaming capabilities), and the main site contains all this plus e-commerce functionality. They’re not the greatest designed sites in the world, but they work.

2. Creating a core content pot

The main site is built around one idea, to create a single source of Pixies information online, from the basic discography to an ever-growing gigography – a complete list of all the gigs the band has played. Fans are encouraged to provide their thoughts, memories, pictures and even recordings of these gigs. The same content structure is used in the mobile applications.

3. Giving something for nothing

If you want people to give something to you, you have to give something to them. For signing up to the site you get a free live EP in digital format and access to stream old live concerts and demo’s. It’s an immediate value-add for the consumer. By showcasing their live sound (which is excellent), fans are also encouraged to see the band play live (tour dates and tickets available on the site) or to buy recordings of other shows, spanning from the early ’90s to the present.

4. Keeping content fresh

The web is a bottomless pit of content it seems. By mining its depths, the Pixies are regularly sharing old interviews, live performances and TV appearances. These are mostly from YouTube, but sometimes highlight content from fan-sites. Just a few days ago, I came cross a site that was streaming a recording of an interview with the Pixies on John Peel’s radio show. It had been taken from a tape recording and cleaned up. I have a tape of the very same interview in my loft, and was compelled to comment that it was the case. These constant reminders of the past make great fodder for discussion amongst the faithful and Facebook posts regularly get a lot of comments.

It’s great to see this kind of renaissance. They’ve approached it just the right way, and are reaping the rewards.

For the interested among you…

The music of the Pixies is fantastic, but don’t take my word for it, take a listen:

Bossanova – where it all started for me – listen to Bossanova

Come on Pilgrim – the debut 8 track mini-album from March 1987 – listen to Come On Pilgrim

Surfer Rosa – the first studio album from 1988, a short, but not so sweet, chicano-influenced mix produced by Steve Albinilisten to Surfer Rosa

Doolittle – the iconic Pixies album – listen to Doolittle

Trompe Le Monde – the last studio album, a sci-fi inspired piece of alt-rock that’s so good that it’s over before it’s started – listen to Trompe Le Monde

Or for a single album overview there’s always Death to the Pixies, a collection of album tracks – listen to Death to the Pixies

Enjoy!

Scribd – the wrong way to use Facebook personalisation

Scribd – Where the World Comes to Read

Scribd is the world’s largest social reading and publishing company. We’ve made it easy to share and discover entertaining, informative and original written content across the web and mobile devices. Our vision is to liberate the written word, to connect people with the information and ideas that matter most to them.

Or, alternatively:

Scribd – Where the World Comes to Look at Your Facebook Data.

Just a few weeks ago I wrote a post about how data was the future – and the past – of the internet, and how it could be used to really improve the user experience. Sods law states that just days later I’m faced with an example of how to use it to destroy the user experience.

I read articles every day, everything from white papers to blogs to news stories. It was only a matter of time until the document I wanted to read was hosted on Scribd. I don’t have a problem with that, and initially it all seemed pretty good. Yes, I needed to log in to get hold of the document, but Facebook Connect was available and that should have eased the process. All cool so far.

It was here that things seemed to take a stroll downhill.

First, there was the odd policy of having to upload a document before I could download a document from the site. At this point I didn’t have anything ready to share, so I declined and decided to read the document online instead. A bit like SlideShare. Odd, usually you would give users an opportunity to try a service before deciding to participate in it, but not a problem.

Scribd – I get a few emails

Then came the emails. 9 emails. All telling me that I was being followed by someone. Impressive I thought… for approximately two seconds. My next thought was ‘unlikely’. Unlikely that two of my Facebook friends happened to be online at the same time and had both seen me join the service. My spider-senses were tingling.

An hour later they were deafening. Especially as my wife was following me on Scribd. She is on Facebook, she also writes a blog, but she most definitely wasn’t on Scribd. Being inquisitive, I clicked to view her profile. Apparently she joined in January 2011 – before I did.

Scribd – Julie’s ‘profile’ – note the joining date

So not only is Scribd grabbing my friend’s information from my profile, its also creating accounts ready for them. It’s just plain wrong. That’s their data, not mine, and they haven’t given permission for Scribd to hold their data; I’ve given Scribd permission to hold and use mine. And yes, I do see their name and picture being used in conjunction with an account as being a breach of that trust. They are associating their service with someone who they don’t know and have not had any interactions with.

And at no point have I had the option to opt-out of this happening.

Being kind, very kind, I can see a reason why they might act this way. After all, if you’re a Facebook Partner for the Personalisation product, you want things to look good. But if your service only has a small user base then the chance of a group of people you know stumbling across your account  – or even more unlikely, a group of people you don’t know stumbling across your account – and choosing to follow you, is very small. I can imagine the product brainstorming meeting that morning: “Hey, I’ve got a great idea, let’s just create a load of accounts every time someone logs in using Facebook! Brilliant! That’s thinking out of the box!”. Unfortunately, yes, it is out of the box, and for all the wrong reasons.

I’m not the only one who has had a similar reaction to this behaviour. Rohit Mishra made similar points in his blog post in February; although he found out what was happening in a different way. They’ve also got called out in Wired last September. You would have thought that they had learned their lesson by now, but obviously not.

Data sharing – executed correctly – has the ability to create immersive and rewarding social experiences. I think we should all take a look at Scribd so we know exactly how not to do it.

**** UPDATE 29th September 2011 ****

It was brought to my attention by a tweet from Laurence Buchanan (below) that Scribd isn’t the only site in Facebook’s Instant Personalisation program. Rotten Tomatoes also takes the same approach. You can find out more at Techcrunch about the initial partnership.

To check the veracity of the claims, I visited the Rotten Tomatoes site. Without logging in or creating an account (this will become important in a moment) I did see my friends movie likes and dislikes. Imagine my surprise when, upon visiting the application settings page in Facebook, I was greeted with the following.

Rotten Tomatoes application setting in Facebook

I really don’t remember giving them permission to do anything…

If you want to read more about this, I’ve looked further into Facebook Instant Personalisation here.

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