It’s been a few months since I last wrote at Central Desktop, so it’s nice to get something published there again. This time around we’re looking at the pros and cons of subscription software (or SaaS, if you prefer it).
Earlier this week my second guest post for Forbes EMCVoice was published. Stepping away from Big Data – the subject of my previous article – I instead took a look at the emerging business model that is the Sharing Economy. Rather than being a new hippy movement that wants to radicalise the economic norm, this is a social movement that disrupts current thinking and has led to a burst of activity in the start-up scene. So much so that it is now have a lasting effect on corporate America. In a time of economic stagnation, the sharing economy is finding value in the excess and the redundant. If you haven’t heard about it, read on. The question isn’t whether this is a fad, it’s not; it’s simply a question of how will it affect your business and what you will do about it.
Here’s a short excerpt:
The start of June saw the influential LeWeb conference make its way back to London. The subject this time around: the new sharing economy. Never shy of investigating emerging trends within the technology sector, the forum’s excursion into what seems to be a more philosophical realm could be viewed as a departure from the norm, but is it? The truth is that the ideas behind the sharing economy have their roots deeply entrenched in technological soil.
‘The Sharing Economy’ — you would be excused if you thought it sounded like the spiritual home of new age digital hippies, or maybe a step up from a barter system — might sound a million miles from traditional capitalist thinking. But in truth it’s a movement born and sustained by three things: the advance of technology, the ongoing economic pressures that face businesses, and the human imperative for simplicity.
Tuesday saw my first article published on Forbes, covering the subject of Big Data for EMC. Big Data initiatives are often thought of as technology projects, but that misconception is one of the big reasons why these projects fail to deliver the big results that are expected. This article looks at how you can avoid falling into that trap.
Every day the number of ways in which we can collect data grows, from personal data collected by exercise gadgets such as Fitbit Flex and Nike FuelBand, to the social interactions that we engage in online through Facebook, Google and Twitter.This is on top of the transactional data that organizations have been collecting in back-end finance systems. It’s a mass of data that offers a mass of possibilities. These big data sets can give companies the ability to understand their customers, their environment and themselves in greater depth than ever before, and that understanding can generate real competitive advantage.
But before we all reach for this great panacea, a reality check. As Ben Elowitz pointed out in his AllThingsD article, “Big Data is Booming, but Big Results are lacking.” That’s not entirely true, but it’s a valid point, as getting the best out of Big Data requires an organization that has thought through the issues and put the right structure in place to execute.
Rogue cloud apps – it all sounds a little ominous, as if Skynet will be raising its ugly self-aware artificially-intelligent head sometime soon. Of course, it’s nothing of the sort; it’s just a bunch of employees trying to bring the some of the benefits of consumer life into the workplace, and why shouldn’t they?
In my latest article for Central Desktop, I look at how you can make cloud applications work for you, rather than giving you a headache, and make a plea for IT departments to drop the “command and control” attitude and start collaborating.
Here’s the obligatory extract:
Cloud busting. No, not the fabulous Kate Bush song, but rather what most IT departments would like to be doing. Personal clouds and cloud apps are subjects of growing concern to corporate business, something highlighted in Forbes columnist Joe McKendricks’ article “Corporate Crackdown on Rogue Clouds Has Begun, Survey Suggests” – based on the PMG “Cloud Sprawl 2013′” survey. The trouble is, as always, that numbers only tell one side of the story, and articles wrapped in jargon and littered with percentages aren’t always helpful.
The questions we should be asking ourselves are: what is this really telling us and what should we be doing about it?
It’s a word that is so overused in the business world that it has almost lost its meaning. Everyone has a strategy… for everything. I wouldn’t be surprised to hear of the existence of a ‘Visiting the Bathroom strategy’ or a ‘Having my lunch strategy’, such is its ubiquity. Look at my personal portfolio, even I’m at it! A digital technology strategist of all things!
It’s time to reclaim the word, to give it some real meaning, to rescue it from the mire into which it has descended. If not for its own sake, then certainly for mine; I’ll never be taken seriously otherwise.
Luckily, that’s exactly what Howard J. Malham Jr. – or simply Malham from this point on – is aiming to do in his book: I Have a Strategy (No, You Don’t) – The Illustrated Guide To Strategy. It sounds like a lofty subject and you might expect a rather dry examination of the subject, given the length of the title, but it’s anything but that. Short, simple, fun (yes, fun) and easily digested, Malham’s book is surprisingly effective.
Malham – just who is he?
Howard J. Malham Jr. is a Co-founder and Director of Insight Labs, a Chicago-based consultancy that works on some of the world’s (read United States) biggest challenges and issues, from the state of schooling to the future of healthcare. It’s this experience, born out of trying to make sense of seemingly impenetrable challenges, that is distilled down into the book.
So this tells me what a strategy is? Right?
For Malham, a strategy is simple defined as:
A planned, doable sequence of actions designed to achieve a distinct, measurable goal.
That’s it. Simple and easy.
Malham’s book comes to life through a few carefully selected examples and the ongoing commentary from Gary and Larry – two cartoon characters that explore the serious page content a little less seriously. They’re not always funny, but it’s a nice change of pace and certainly isn’t an unwelcome addition, keeping the writing light and away from the self-satisfied navel-gazing that some ‘business’ books descend into.
The examples he uses are, by and large, good ones, including Boeing versus Airbus, and even US foreign policy. If I had one criticism, there are some smaller examples, such as REDF and AGC (academy for Global Citizenship), that although being worthy, are not recognisable. It’s a small criticism, but some readers might want to see Malham’s obviously incisive mind to throw light on some more well-known brands (Nike versus Reebok, Apple versus the computer industry, Apple versus the music industry… you get the idea).
Within each example, the elements of the strategy are broken down, supporting his initial definition:
Series of actions
It’s clear and precise, which is exactly…
Why you should read it
Malham applies a light touch to the misconceptions around strategy. In a world full of weighty tomes on all matter of subjects, it’s a pleasure to pick up something that is as simple and concise as ‘I have a Strategy’. And the best thing about it is, because of its brevity, you really remember what you have read. It makes the book actionable.
Have you read the book? What did you think? Have you changed your behaviour or your approach to business strategy as a result? Let me know your thoughts in the comments.
Disclaimer: This is an independent review based on a copy of the book supplied to me. I have no business relationship with Howell J. Malham Jr., InsightLabs, or Wiley (the publishers). I have not received any monetary incentives or payments, but they did let me keep the book, which was nice. I don’t need to write this bit, but I think it’s always good to be completely transparent.
A few weeks back, Google announced that its Reader product was to be shut down; the reaction was instant and vitriolic, as we would expect from the internet community. Now, with hindsight, the reaction all seems a little silly.
Headlines such as these remind us of the value of objectivity and reason – being reactionary, a trait that seems to manifest itself across the journalistic world, might drive page views (or newspaper sales), but it doesn’t necessarily help or inform anyone.
Here are four reasons why we should not get our proverbial knickers in a twist over the death of Google Reader.
1. There are plenty of alternatives
Reader is your favourite RSS aggregator, that’s fine. You’ve got a Google account and it all fits nicely together, that’s fine too. But if an RSS aggregator is that important to the way you work, there are many other alternatives: Mashable listed five in its article ‘RIP Google Reader’, including Feedly and Newsblur.
For those that make the move – not that you have any choice in the matter after the 1st July 2013 – it’s possible to export your feeds using Google Takeaway or through generating an OPML file. The OPML file is a standard format and is accepted by other RSS readers; here’s an example from Netvibes. For other services it’s even easier to transfer your data; adding your Google account to Feedly or Flipboard will automatically synchronise all your feeds from one service to the other.
2. Things have moved on
More importantly, although there are straight ‘apples for apples’ alternatives for Reader, there are a slew of new applications and services for interacting with RSS.
The most visible of these is Flipboard, a self-styled ‘Social Magazine’, which is created from a number of RSS feeds pulled together and displayed in a magazine format. It’s the format that really makes the difference here, moving away from text to a visually-rich experience with hi-definition imagery and print styling. It’s engaging and hooks into existing paradigms – books, magazines – to create a more compelling interface for news and information.
Even Google has got in on the act with Google Currents, a mobile-only application that works in a similar fashion to Flipboard. Summly – now purchased by Marissa Meyer’s Yahoo – is another strong product in the same space.
I’ve not included Twitter lists in this list, even though Mashable marked it as a candidate replacement application. For me they’re different: one is real-time, miss it and it’s gone, whilst RSS aggregators are archives, building slowly over time.
3. It’s not the death of RSS
Maybe I should have put this first, rather than third, as it seems as if the internet is equating the death of Reader with the death of RSS. But of course, it isn’t the death of RSS. All the products listed above use RSS to gather information – it’s just the way they display the information that changes from product to product.
For those of you worried that Google is in charge of everything related to the internet, from standards to connectivity and anything else you want to mention, they’re not. RSS will continue to live, and it will continue to be a brilliantly simple way of sharing data automatically between services, from Twitter feeds to blog posts.
4. For Google, it’s not a core product
Last of all, from Google’s perspective, Reader just isn’t a core product. When Larry Page took over the reins he was clear in his intention to strip away anything that was deemed non-critical. Some may argue that he hasn’t held to this completely – what with the driverless cars and Google Glasses still on the agenda – but there’s no doubt he has performed some spring cleaning.
The fact is that Google Reader does not add anything to search. It doesn’t provide contextual information like Google+, it just exists on the periphery. It’s user base may be loyal, but that’s no reason for a business to continue with a product.
All Things D technology reporter, Liz Gannes, also added that the issues around Reader’s shutdown may be linked to privacy and compliance, but this is unconfirmed by Google.
Google Reader – it doesn’t really matter after all
Google Reader may have been held dear by it’s power users, but I suspect – personally – that your average internet user will not mourn (or even be aware of) its passing. The internet is not static, it’s not the same even from hour to hour, and the way we interact with information will – and must – change with it.
For those that do want to stay with the “Reader experience”, they can still have it, but I will happily move on to something more visual, more interactive, and more engaging.
Hot on the heels of a bloody BYOD comes more discomfort, this time in the form of growing pains. This guest article looks at the reason why businesses become inefficient as they grow and how these issues can be avoided, drawing on an paper from 1972 for inspiration – if you’re running a small business or on the verge of creating a start-up this is a definite read!
We live in a start-up culture, where it seems as if everyone is able to have an idea and start a company. Many of these will fail, some will be a success. For those that are a success, they may find that the real challenges are not with that first product launch, but the inevitable growth that success bestows upon them.
The issues that face these companies are nothing new. In July 1972, Larry E. Greiner published Evolution and Revolution as Organizations Grow in the Harvard Business Review (on paper, of all things!). He describes a pattern that would be familiar to entrepreneurs and business owners everywhere – that of evolution, in which the business grows smoothly, followed by revolution, where the business goes through a crisis brought about by its own growth. Solving each crisis brings about another period of evolution. Despite its age, Greiner’s piece remains amazingly relevant, even if the companies of today are working in very different industries and producing very different products.
So what does cause a company to become inefficient as it grows? The first inefficiency falls squarely at the feet of the company founders.
Read the full article and find out more about Greiner and the five reasons why companies become inefficient as they grow over at Central Desktop.
BYOD. Looks pretty scary with all that blood everywhere doesn’t it? Well, never fear, because BYOD isn’t too scary, you just need to know what you’re getting into. My latest article at Central Desktop tells you all you need to know about ‘Bring Your Own Device’, which is why it is handily entitled ‘Everything you need to know about BYOD‘.
It goes a bit like this:
As progressive as BYOD might seem, it’s anathema to the majority of IT departments, being a world away from the structured familiarity of traditional IT hardware policy. So, for IT departments – maybe your IT department – facing up to these challenges, what can you do? Here are the pros and cons of BYOD, and the policy issues you should think about when implementing a BYOD policy.
Just a few years ago, asking the question whether the CIO and CMO roles were merging would have been madness. They couldn’t have been further apart. The CMO was a key part of a company’s leadership team, driving performance and changing the course of the organization, while in most cases the CIO didn’t even have a seat at the table.
That’s no longer the case – or, at least, that’s what we’ve been led to believe. If you believe Gartner’s January 2012 report entitled “By 2017 the CMO will Spend More on IT Than the CIO” and IBM’s annual CIO surveys, it would seem these two roles are on a collision course. Is it true?
It’s the start of 2013 and time to post in the new year with a product review of the slightly oddly named Testimonial Monkey.
I wanted to review Testimonial Monkey for two reasons:
Those of you who follow my blog will be aware of the guest posts I write for Unbounce – the landing page specialists. One of the key elements of a when building trust with a user is the testimonial, and it’s something that I look for in a well designed landing page.
My wife runs her own business, creating bespoke lampshades and teaching people how to make them (find out more over at Gilhoolie), so I understand the pressures of marketing a small business.
Having worked in the real world for quite a few years now – on the agency and client side of the fence – I know that turning your consumers into advocates is no easy task.
Testimonial Monkey is a service designed to help organisations of all sizes gather and share testimonials easily, so it sounds like it might be the answer to our problems, but the $64,000 question is: does it work?
Setting up your account with Testimonial Monkey is a simple business. Creating a profile (of which you can have a few) is a simple matter of entering contact details and some basic preference information, and it can be completed in a few minutes. You’ve then got the option of further personalising the service through some additional options, such as uploading a logo, setting your testimonial requirements (do you want to collect job titles, do you want to show all testimonials or just positive ones, etc). It’s easy to use and you’re prompted to complete actions through some basic gamification techniques, such as an account completion progress bar and a list of ‘To Do’ items (see left). They’re a welcome addition, but I couldn’t help but think that this approach could have been taken further, so that it was a more integral part of the set-up process, rather than an aside.
Once your profile has been set up, you’re ready to send your first request.
As you would expect, Testimonial Monkey provides a number of options for requests: you can send them manually on an individual basis, upload emails in bulk, or – as most will probably do – set up automatic requests.
The individual requests are simply a matter of entering a name and email into a pre-populated form. It’s easy, but for the majority of users will be a last resort, as sending individual requests will become time-consuming. I used it for my testing purposes only. The bulk option allow you to upload a series of email addresses to be used.
In both cases, you can select a questionnaire that will be appended to the email. These questionnaires can be created through the administration tools, and add depth to the data you can collect. Be aware though, the more information you ask a user to complete, the less likely it will be that they will comply. If you want to collect more structured data, it may be worth doing this separately.
Finally, the automatic requests can be configured through the use of a personalised email address created for your account. This email address can be bcc’d on any email communication you have with your customer. Once the blind copy has been received the system will automatically send a request a number of days later. Like a lot of the integration features available on Testimonial Monkey, its easy to use and set up.
Although it does have the questionnaires, Testimonial Monkey doesn’t have features that some of the competitors do (including the ability to record audio and video testimonials), so you’ll have to make a call as to whether that’s important to you or not.
Sharing your success (or failure)
So you’re all set up and you’ve sent out your first request for a testimonial, even better, you’ve actually got a response; so how do you share it? This is where things can get onerous if it’s a manual process, but Testimonial Monkey covers the bases with a range if options that are flexible enough for most needs.
You get a hosted reviews page as standard, but the flexibility comes with the integration options. Dependent on your package, there are standard connectors for Twitter and Facebook, two or three widgets – including badges – to allow you to display the latest testimonials directly on your website, and an RSS feed for general use.
Each of these can be set up to display testimonials with a minimum rating (so only 4 or 5 star ratings for example) and there are basic theme options available too.
Regardless of the options selected, the integration is seamless, with posts appearing a regular intervals once received. It’s easy to use and requires no further interaction – which is perfect.
Packages and features
As with most services, Testimonial Monkey comes with a range of packages, ranging from Lite to Enterprise.
There is some confusion on the site in respect to pricing, as the Plans and Prices page shows a different set of one-time costs to the ‘Free Trial’ page, which quotes costs on a per month basis. I’m sure this will be cleared up.
Regardless of this, the features don’t really start kicking until the Professional level. It’s here that the vast majority of functionality becomes available. The Enterprise level adds the ability to completely white-label the product, removing the Testimonial Monkey branding that is otherwise displayed throughout (including customer emails and review pages). I haven’t seen the Lite/Essential version working, but without the ability to share via the social networks, it won’t be as useful to the majority of businesses (as they bring social media marketing into their marketing mix).
Does it work?
Yes, overall it does. The set-up is fairly easy to complete and the site does a pretty good job of keeping you on track. The site isn’t perfect, I think it could be slicker and more streamlined in taking you through the initial set up, and it would be nice to have more inline help available at times, but it’s a satisfactory experience.
It would be good to have some better advice on how to use the testimonials you collect. There’s functionality available that allows you to limit the amount of testimonials you publish through each of the channels (five Facebook posts or five Tweets for example) and this is more important than it seems. New users might be tempted to push all their positive testimonials out of the door and into the public limelight, but it is judicious use that is more effective. There’s space here for Testimonial Monkey to be our guide, not just our conduit. This approach is hinted at in the free eBook you receive when signing up and the appointment of a ‘Success Manager’ for Enterprise customers, but it could be more obvious.
Would I recommend it? Would I give them my testimonial?
In the spirit of testimonials, here’s one to finish.
Testimonial Monkey is effective at delivering and sharing testimonials with minimum effort and input. A little more polish on the administration side would help, but it doesn’t detract from what is a well-thought out and focused product. 4/5.
James Gardner, 8th January 2013
Have you used Testimonial Monkey or a similar product? How did it work for you? Have you seen an increase in conversions or responses? Let me know your experiences and thoughts in the comments.
Disclaimer: This is an independent review based on a professional account supplied to me for the purposes of reviewing the service. I have no business relationship with TestimonialMonkey. I have not received any direct monetary incentives or payments, but they have allowed me to keep the account if I so desire for no cost. I don’t need to write this bit, but I think it’s always good to be completely transparent.