Like the Hulk, or to be precise, like Bruce Banner, I’ve been trying to keep my alter-ego under wraps for the last couple of months. Unfortunately the pressure was too great and after an internal struggle full of tension and pulling silly faces, he escaped.
You can catch up on the damage he did to other people’s landing pages over at Unbounce, but don’t say I didn’t warn you if you find it distressing. This time the landing pages are focussed on cloud services:
Cloud Services are seen as a way to introduce technology into an organization simply and easily, without the need to get bogged down with IT processes and procedures. That may be an over-simplification, but the audience for these services cannot be assumed to be technical, so the approach taken with landing pages has to reflect this. Jargon is out, features are in, and there should be a focus on simplicity. It’s also imperative to build confidence quickly, creating trust in the solution with the audience.
In this article we’ll look at cloud services offering everything from file sharing through to innovation, and see whether they make the right first impression with their landing pages.
Even for those familiar with landing page design it’s worth checking up on the latest trends in design, but just in case you don’t fancy the article, here’s Hulk doing what he does best in The Avengers (2012).