This week it’s A/B testing week over at Unbounce. My contribution to the series of articles is 12 Surprising A/B Test Results to Stop You Making Assumptions.
It’s easy to think that your landing page is going to work just because you’ve followed best practice examples – but that isn’t always the case. Sometimes it’s the unexpected combinations and designs that make the biggest impact. In this article I look at some examples that don’t follow convention, as well as some that do.
You can catch the rest of the articles from A/B testing week at http://unbounce.com/a-b-testing/.