Most book reviews start by telling you about the author and content, and end with telling you whether you should read it. This time I’m going to start by telling you why should you read this book; it’s important.
The reason why you should read this book?
Content Marketing is the hot topic of the moment, and Jon Wuebben’s book is about as comprehensive a guide as you’re going to get currently. Whether you’re a content marketing novice or a have already dabbled, Content is Currency has something for you.
Having said that, we can now get back into the usual swing of things.
Jon Wuebben is CEO of Content Launch and a content strategist. Content is Currency is the follow-up to his 2008 book, Content Rich: Writing Your Way to Wealth on the Web, and in it he takes an in-depth look at the hows and whys of creating content for the web – both desktop and mobile (and about time – things have changed massively since 2008!)
The ability to create engaging content is becoming increasingly important in today’s digital landscape. The prevalence and power of search and the virality of social, means that content is a powerful medium for organisations to spread their messages. Being able to make the most of these channels is good for both your brand and your bottom line.
Content is Currency is set out into three parts:
- What is Content Marketing? – in this part Wuebben looks at the basics of content marketing, including analysing your current presence, performing keyword analysis and competitive research, and optimising your content.
- Content for the Web – here Wuebben delves into the different sorts of content (from articles to press releases and beyond) and how you can create content that has impact.
- Content for Community and Mobile – in this part, which will be the one that I suspect most people will be drawn to initially, Wuebben details best practice around the use of blogging, email, video and audio, including how to make this content work on mobile devices.
Within each part, the subject is broken into a number of chapters, each dealing with a different element of content marketing. The progression through the chapters is logical and they are filled with good examples to help highlight the tips and techniques within, making it easy to absorb. There are also Case Studies at the end of each chapter that reinforce the approach. Although unavoidable, some of these examples and Case Studies will date, especially where screenshots are included, but this is a minor point, and doesn’t significantly detract from the longevity of the book’s use – as I said, it’s impossible not to have this issue where you are using real-life examples
Content is Currency is a book that you could read from cover to cover, if you so wished, but it is equally as useful as a coffee-table style dip-in guide. And although some of the content may date, it is still a comprehensive guide that provides real value to marketers and agencies alike. In a fast moving ever-changing environment like the web, making our content work across multiple channels and devices is so important – the lessons in Content is Currency will help you to make this a reality.
Have you read Content is Currency? What did you think? Have you changed your thinking on content marketing, or implemented changes since reading the book? Let me know your thoughts in the comments.
Disclaimer: This is an independent review based on a proof copy of the book supplied to me. I have no business relationship with Jon Wuebben or Content Launch. I have not received any monetary incentives or payments. I don’t need to write this bit, but I think it’s always good to be completely transparent.