My latest article for Unbounce - 8 Small Business Landing Pages Critiqued for Conversion – is now online at the Unbounce blog.
As always, you can read the article at Unbounce, but here’s an extract:
In the United States small business accounts for 44% of GDP and employs 60 million people. In the United Kingdom, small businesses are responsible for 60% of private sector jobs.
That’s a lot of money and a lot of jobs. It’s also a big market place. In this article we’ll be looking at landing pages that are focused on selling to small businesses and asking one thing: do they cut the mustard?
Despite their importance to the economies of the US and UK and their combined buying power, selling to small businesses requires a particular approach: one based around value, not scale, and focused on ease-of-use, not enterprise features. Lined up below are eight landing pages from big and small organizations; let’s see how they get on.
