Writing by James

Articles and opinions on technology, social media and innovation

The Top 10 Unbounce Blog Posts of 2012

On the 21st December, Unbounce published a list of their Top 10 Most Popular Posts of 2012. I’m really pleased to have two articles in the Top 10, at number 3 and number 7; it’s been a pleasure contributing to the blog over the last twelve months. Editor Oli Gardner (no relation, just coincidence) even gave me the unofficial title of MVP Guest Author!

The Top 10 article can be found above, but if you want to catch the two articles directly, you can access them at:

#3. 20 Landing Page Designs Get Picked Apart & Analyzed for Conversion

#7. 12 Surprising A/B Test Results to Stop You Making Assumptions

If you were one of the people who read them the first time around, thanks!


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Unbounce – 8 Small Business Landing Pages Critiqued for Conversion

Unbounce - LogoMy latest article for Unbounce - 8 Small Business Landing Pages Critiqued for Conversion – is now online at the Unbounce blog.

As always, you can read the article at Unbounce, but here’s an extract:

In the United States small business accounts for 44% of GDP and employs 60 million people. In the United Kingdom, small businesses are responsible for 60% of private sector jobs.

That’s a lot of money and a lot of jobs. It’s also a big market place. In this article we’ll be looking at landing pages that are focused on selling to small businesses and asking one thing: do they cut the mustard?

Despite their importance to the economies of the US and UK and their combined buying power, selling to small businesses requires a particular approach: one based around value, not scale, and focused on ease-of-use, not enterprise features. Lined up below are eight landing pages from big and small organizations; let’s see how they get on.