Forbes EMCVoice: Who Should Be Driving Big Data?

Forbes & EMC - Version 2Tuesday saw my first article published on Forbes, covering the subject of Big Data for EMC. Big Data initiatives are often thought of as technology projects, but that misconception is one of the big reasons why these projects fail to deliver the big results that are expected. This article looks at how you can avoid falling into that trap.

Every day the number of ways in which we can collect data grows, from personal data collected by exercise gadgets such as Fitbit Flex and Nike FuelBand, to the social interactions that we engage in online through Facebook, Google and Twitter.This is on top of the transactional data that organizations have been collecting in back-end finance systems. It’s a mass of data that offers a mass of possibilities. These big data sets can give companies the ability to understand their customers, their environment and themselves in greater depth than ever before, and that understanding can generate real competitive advantage.

But before we all reach for this great panacea, a reality check. As Ben Elowitz pointed out in his AllThingsD article, “Big Data is Booming, but Big Results are lacking.” That’s not entirely true, but it’s a valid point, as getting the best out of Big Data requires an organization that has thought through the issues and put the right structure in place to execute.

Read the full article over at Forbes.

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