Writing by James

Articles and opinions on technology, social media and innovation

Central Desktop: CMO vs. CIO? The future of marketing + IT

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It’s been a couple of months since my last guest post and the withdrawal symptoms have started to kick in. So here it is, my latest article at Central Desktop: CMO vs. CIO? The Future of Marketing and IT

A short extract for your perusal:

Just a few years ago, asking the question whether the CIO and CMO roles were merging would have been madness. They couldn’t have been further apart. The CMO was a key part of a company’s leadership team, driving performance and changing the course of the organization, while in most cases the CIO didn’t even have a seat at the table.

That’s no longer the case – or, at least, that’s what we’ve been led to believe. If you believe Gartner’s January 2012 report entitled “By 2017 the CMO will Spend More on IT Than the CIO” and IBM’s annual CIO surveys, it would seem these two roles are on a collision course. Is it true?

Read the full article at Central Desktop.

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Author: James Gardner

I'm a digital technology strategist working in the pharmaceutical industry in the UK. This blog contains my views and opinion on technology, innovation and marketing, and do not necessarily represent the views of my employers.

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