Writing by James

Articles and opinions on technology, social media and innovation

Unbounce – 8 Small Business Landing Pages Critiqued for Conversion

Leave a comment

Unbounce - LogoMy latest article for Unbounce – 8 Small Business Landing Pages Critiqued for Conversion – is now online at the Unbounce blog.

As always, you can read the article at Unbounce, but here’s an extract:

In the United States small business accounts for 44% of GDP and employs 60 million people. In the United Kingdom, small businesses are responsible for 60% of private sector jobs.

That’s a lot of money and a lot of jobs. It’s also a big market place. In this article we’ll be looking at landing pages that are focused on selling to small businesses and asking one thing: do they cut the mustard?

Despite their importance to the economies of the US and UK and their combined buying power, selling to small businesses requires a particular approach: one based around value, not scale, and focused on ease-of-use, not enterprise features. Lined up below are eight landing pages from big and small organizations; let’s see how they get on.

 

About these ads

Author: James Gardner

I'm a digital technology strategist working in the pharmaceutical industry in the UK. This blog contains my views and opinion on technology, innovation and marketing, and do not necessarily represent the views of my employers.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s