Just a quick post to say that my latest article for Unbounce - 15 Landing Pages That Couldn’t Sell Honey to a Honey Badger - is now online at the Unbounce blog.
It seems I have a reputation for telling it as it is, hence the eponymous Honey Badger of the title and the Tweets that went out today to promote the article:
And the editor’s intro:
With that, I’ll hand you over to James Gardner (no relation), who’ll walk you through 15 pages, an overview of their customers and what’s good and bad about them, some might get a little bloody, but there’s gold in there too, he makes a lot of sense and has some great advice, so pay attention.
I’m really quite pleasant in person, but I guess you can be who you want to be on the internet! I guess #iamthehoneybadger isn’t a bad reputation to have. Thanks Oli!
Here’s an extract, you can read the rest at Unbounce.
If there’s one thing a business wants from its landing pages, it’s conversions.
In this article we’ll look at 15 landing pages and critique them for conversion; looking at the good, the bad, and the indifferent. The key to driving a high conversion rate lies in understanding your audience, which is why I’ll dig into the types of customers they’re serving. If you do that, then at least you’ve given yourself the best possible chance. So who’s up first? Oh look! Adobe…