Writing by James

Articles and opinions on technology, social media and innovation


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Book Review: Building a Blog for Readers: How to Blog In A Way That Matters by Nick Thacker

Building a Blog For Readers - Front CoverStarting as blog isn’t easy. You fret about whether you’ll be able to write, whether people will want to read it; after a few posts and only a few hits you start to wonder if it was all worth it. But get through the doubts and before long it all changes. For me, it’s been a really positive experience that has opened up doors to speaking opportunities, made me a little extra cash through freelance work, and even helped me get a new job.

Luckily for those of you who are just starting on this road, you can get a jump start thanks to Nick Thacker’s ‘Building a Blog for Readers: How to Blog In A Way That Matters’. Thacker is the prolific blogger and writer behind LiveHacked, a website aimed at aspiring authors who want to make a living out of writing. I was already familiar with LiveHacked, having used the site’s The Fiction Writer’s Guide to Writing Fiction content to help me with my writing, so when Nick asked me to review the book, I was happy to do so.

Building a Blog for Readers is set out less as book and more as a guide for the new or nascent blogger (Thacker himself terms it a manifesto). Formatted into 101 questions across seven topics, you can read through or dip in as required. It’s clear and accessible, and if you don’t think a section is valid for you, it’s easy to move on. However, Thacker’s goal for the book is that you work your way through each one, answering them as you go, so that you have the confidence to begin writing (or maybe not) when you get to the end. It’s not about giving you advice; it’s about helping you to understand what you want.

The seven topics are:

  1. Vision – these questions are focussed on getting out what you want to achieve through writing, your personal goals for the project.
  2. Purpose – this is about understanding your goals for the blog itself: will it help people, make you famous, what is it that makes you suitable to write about a subject, what makes you hungry?
  3. Strategy – creating a strategy for your blog. Define your readers and their requirements.
  4. Tactical – this are the smaller blocks of activity that put your strategy into action.
  5. Structure – the topics on which you’ll write and the USP of your blog. Also, the platform your blog will run on.
  6. Personal / Lifestyle – creating a writing schedule, outlining your commitment to write and discovering how best to approach writing.
  7. Inspiration – finally, other writers provide inspiration through sharing their experiences

Read in order, the book makes sense and holds your hand through most of the big questions you need to ask when setting up a blog (and looking to make money from it). One thing to note though: this won’t tell you how to write and it won’t make you a better writer. It will focus your mind and help you to structure your approach to writing – but if you’re hungry, passionate and knowledgeable on a subject, hopefully the writing quality will come with time and practice.

Personally I didn’t take as much from the Inspiration section as others have done, but the other questions that Thacker poses are well defined and thought-provoking. If you’re looking to start a blog this is worth reading; you’ll find you start off running – or at least jogging – rather than walking. And for the small price of £2.62, it’s not a massive investment either.

Disclaimer: This is an independent review based on a proof copy of the book supplied to me. I have no business relationship with Nick Thacker or LiveHacked. I have not received any monetary incentives or payments. I don’t need to write this bit, but I think it’s always good to be completely transparent.

Have you read Building a Blog for Readers: How to Blog In A Way That Matters? What did you think? Has it given you the confidence to start writing? I’d be interested in your comments.


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Unbounce – 15 Landing Pages That Couldn’t Sell Honey to a Honey Badger

Honey Badger Gets What Honey Badger Wants!Just a quick post to say that my latest article for Unbounce – 15 Landing Pages That Couldn’t Sell Honey to a Honey Badger – is now online at the Unbounce blog.

It seems I have a reputation for telling it as it is, hence the eponymous Honey Badger of the title and the Tweets that went out today to promote the article:

And the editor’s intro:

With that, I’ll hand you over to James Gardner (no relation), who’ll walk you through 15 pages, an overview of their customers and what’s good and bad about them, some might get a little bloody, but there’s gold in there too, he makes a lot of sense and has some great advice, so pay attention.

I’m really quite pleasant in person, but I guess you can be who you want to be on the internet! I guess #iamthehoneybadger isn’t a bad reputation to have. Thanks Oli!

Here’s an extract, you can read the rest at Unbounce.

If there’s one thing a business wants from its landing pages, it’s conversions.

In this article we’ll look at 15 landing pages and critique them for conversion; looking at the good, the bad, and the indifferent. The key to driving a high conversion rate lies in understanding your audience, which is why I’ll dig into the types of customers they’re serving. If you do that, then at least you’ve given yourself the best possible chance. So who’s up first? Oh look! Adobe…


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Central Desktop: Are ad agencies ready for the cloud?

Logo for Central DesktopA new guest post has gone live at Central Desktop this evening. Are Ad Agencies Ready for the Cloud examines the ways in which agencies can harness cloud services to increase their business agility. Here’s a short extract:

Businesses love their agencies. Why? Because they have three perceived qualities that bigger organizations want to reclaim: creativity, innovation and agility. But do agencies really have these qualities or are they, for all the slick presentations and trendy ideas, just as wedded to old working methods as everyone else?

You can read the full article at Central Desktop.