What’s the value of community?

What’s the value of community? It’s a pertinent question in today’s marketing landscape. I was invited to contribute an article to Business 2 Community and this seemed a good time to start looking into the question in a little more detail. As it turns out, the article heavily features one of Volume’s software products – SociView – providing an overview of the system and its capabilities. It’s not my usual approach to blog posts, I prefer to be a little more independent and objective than that, but it’s a start. Over the next few weeks I’ll be looking into the subject in more detail, delving into what it really means to create, retain and then leverage a community as a marketing channel.

In the meantime, for those that are interested, you can find the article here: What’s the value of community?